Digital Marketing 101
Digital Marketing 101 is the latest addition to the MGFD Academy. In this six week course, you will confidently learn about the Digital Marketing Landscape and how you can use Digital Marketing tools to start up, scale up and grow online.
The course will be taught by Muriel Foley, Managing Director and Founder at MGFD. Muriel has been working in Digital Marketing for 11 years and has experience with many Fortune 500 companies and SMEs in Ireland, the US, the UK, the UAE and Canada.
The course will cover:
Google Ads & Analytics: You will understand how Google Ads are structured and how to create your own campaign. You will also be shown how to navigate Google Analytics to find the metrics that matter most.
Websites & SEO: This section will enable you to confidently make changes to your existing website or to create a solid brief for a developer to enhance the user experience and generate the actions you need to grow your business.
Content Creation & Social Media: As this Digital space is forever changing, you will learn how to adapt to the new landscape and understand the changes in user behavior. (The main focus will be on Instagram, Facebook & TikTok for this course)
Meta Ads Manager: To finish up the course, you will learn how to create a campaign using Ads Manager for Facebook & Instagram Feeds, Stories and Reels.
This course is perfect for beginners, for people who need a refresh on all things Digital, for people looking for a new skill set and are curious about the Digital landscape or for those who just need to get back on track in September as we head into Q4.
Digital Marketing 101
The course will commence on the 12th of September and the material can all be accessible outside of the live training times too so you can learn at your own pace. You will also have access to the training videos for an additional 4 weeks after the course time has finished.
Live training will take place online on Tuesdays and Thursdays from 7-8:30PM.
The spaces on this course are limited as I want people to feel seen, heard and understood. Whether you are at the beginning stages of your Digital Marketing journey or maybe you just need a reset and refresh heading into the busier months, I want you to feel like you are confidently learning throughout the course.
Looking forward to seeing you all in September - Muriel x
“Love how Muriel explains things in a down to earth way. This makes things easier for me to follow and more fun.”